Sandra Keedy And Hayes Martin Associates, Inc. Named Marketing Mastermind By Oc Metro

January 21, 2009 — Sandra Keedy, president and creative director of Hayes Martin Associates, Inc., is featured in the April 2009 issue of OC Metro. The dynamic leader of strategic marketing and communications firm located in Newport Beach, California, is part of the magazine’s cover story, Marketing Masterminds. Keedy and Hayes Martin Associates’ “UnAuction” campaign are among elite company. Side by side with campaigns as diverse as Hyundai Motor America, El Pollo Loco and freecreditreport.com, the extremely successful “UnAuction” new home campaign broke sales records in spite of the severe economic downturn.

The OC Metro Marketing Masterminds article focuses on “the brains behind the campaigns” created by “local, top notch motivators”, “out of the box thinking” and a “savvy understanding” of what drives customers.

Now in its 22-year of award-winning marketing, Hayes Martin Associates, Inc. is widely considered the premiere creative force for the residential real estate industry.

Sandra Keedy’s interview includes insights into the strategic ideals that inspired the “UnAuction” campaign. The agency’s multi-media program, including print, broadcast, online and public relations spawned huge response among homebuyers, fueling spontaneous campouts the night before sales began – an unheard of circumstance in an era of slumping sales.

“Our blend of perfect timing and strategically woven, uniquely creative messaging and maximized media saturation gave us – the client and agency – the ability to draw more than just attention,” Keedy explained. “It turned shoppers into real buyers by the hundreds.”

Results of the “UnAuction” campaign, undertaken for D.R. Horton, underscored the balance of creativity and strategy. The homebuilder realized 200 new home sales in a single weekend.

In the article Keedy also shares her personal view of what she does and how she and her agency accomplish such achievements. She also offers her response to other advertising campaigns that appeal to her strategic/creative personality. Among them are AT&T, Target and the classic introduction of the Macintosh computer. The article, compiled by the OC Metro staff, is published in the April 1st issue, and is also available for viewing online at www.ocmetro.com.

Hayes Martin Associates is one of the nation’s leading marketing, advertising and public relations firms of residential developers and master-planned communities. The award-winning firm provides clients the opportunity to implement their offline and online strategic marketing vision through the combined talents of highly experienced and respected team of professional specialists.

Founded in 1987, Hayes Martin Associates, Inc. represents a client roster of highly regarded homebuilders and developers. These include William Lyon Homes, Standard Pacific Homes, K. Hovnanian® Homes®, California Pacific Homes, and American Senior Living.

Hayes Martin Associates’ illustrious client list is also comprised of California’s most respected land developers, including Rancho Mission Viejo, Lewis Planned Communities, and Castle & Cooke. In addition, the agency is actively involved in numerous philanthropic organizations and institutions, from HomeAid Orange County, the charitable arm of the Building Industry Association of Southern California, and City of Hope to the Sisters of the Sacred Heart retreat center. Sandra Keedy currently serves on the board of directors for HomeAid and is the 2007 recipient of the Southern California B.J. Stewart Women’s Achievement Award for her hard work, involvement and dedication to the building industry, an honor bestowed by the MAME Awards, which pays tribute to all facets of new home marketing and merchandising.

Hayes Martin Associates, Inc. offices are located at 1300 Dove Street, Suite 205, Newport Beach, CA 92660. Please contact by email at sandyk@hayesmartin.com or phone at 949-417-1799.