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Over twenty years Hayes Martin Associates, Inc. has developed marketing partnerships with a variety...

Hayes Martin Associates, Inc. To Represent American Senior Living, Providers Of Independent Living Communities For Seniors.


Hayes Martin Associates, Inc., one of the most widely-regarded integrated communications agencies in Southern California, has announced that it has been selected to manage and implement advertising and marketing communications for American Senior Living (ASL), owners and operators of 27 successful senior living communities. Hayes Martin Associates, Inc., which has earned numerous awards for creative excellence on behalf of its prestigious clientele, will oversee the development of ASL's branding and positioning as well as execute advertising campaigns for new communities in Orange County, Los Angeles and the Bay area.

“American Senior Living has established itself as an innovative and dynamic company in a growing industry by delivering the highest quality of service for its residents and their families on a consistent basis,” noted Sandra Keedy, President and Creative Director of Hayes Martin Associates, Inc. “We believe ASL can change the face of senior living in this country, and we look forward to further developing the brand and positively impacting residents’ interactions and experiences with the company.”

American Senior Living was founded in 1982 to develop, acquire, own, finance, and manage senior housing. ASL has developed and operated a portfolio of 27 properties consisting of over 3,300 units with a value approaching $1 billion. Rented exclusively to residents over the age of 62, ASL’s communities are similar to conventional class A apartments and are often located in dense urban areas near popular shopping centers, medical service locations, and transportation venues. Each community provides residents with functional common areas and well landscaped environments that typically include a multi-purpose community room with a commercial kitchen, living room, fitness center, business center, home theatre, game room, lobby, administrative offices, and a mailroom. Additional information is available at www.asl.cc.

Founded in 1987, award-winning Hayes Martin Associates, Inc. represents a client roster of highly regarded homebuilders and developers. These include Standard Pacific Homes, William Lyon Homes, K. Hovnanian® Homes®, California Pacific Homes, and American Senior Living.

The agency’s illustrious client list is also comprised of California’s most respected land developers, including Rancho Mission Viejo, Lewis Planned Communities, and Castle & Cooke. In addition, the agency is actively involved in numerous philanthropic organizations and institutions, from HomeAid Orange County, the charitable arm of the Building Industry Association of Southern California, and City of Hope to the Sisters of the Sacred Heart retreat center. Sandra Keedy currently serves on the board of directors for HomeAid and is the 2007 recipient of the Southern California B.J. Stewart Women’s Achievement Award for her hard work, involvement and dedication to the building industry, an honor bestowed by the MAME Awards, which pays tribute to all facets of new home marketing and merchandising.

Hayes Martin Associates, Inc. offices are located at 1300 Dove Street, Suite 205, Newport Beach, CA 92660. Please contact by email at sandyk@hayesmartin.com or phone at 949-417-1799.

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