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Our history, over two decades, has been one that tells a story of growth advancement, expansion and leadership.

Over twenty years Hayes Martin Associates, Inc. has developed marketing partnerships with a variety...

William Lyon Homes’ Four Southern California Divisions Name Hayes Martin Associates, Inc. As Agency Of Record.


January 15, 2008 — Newport Beach, CA — The full-service advertising, marketing communications and public relations agency, based in Newport Beach, now celebrates its 21st anniversary, looking back on a legacy of innovation, leadership and award-winning achievement, and looking forward to new milestones ahead.

“At the core of our success is our proven creative process - a unique culmination of insightful, client-centered strategic planning, fueled by our team’s experience at every price point and through the full spectrum of market cycles,” said Sandra Keedy, President and Creative Director of Hayes Martin Associates, Inc.

“Because our creative process is so unique, reaching depths of strategic thinking and planning far beyond the ordinary, our clients have continued to rely on us throughout every market climate,” explained Keedy. “We follow a process that encompasses a sound blueprint of creative and strategic development. From immersion and brand management to Trend-Flagging, our clients are able to gain a clear sense of their challenges and opportunities. In our Translational Analysis, we provide a well-founded platform of creativity, authentically translating each client’s “Armed with a thorough immersion in the client’s voice, vocabulary and core messages relating to each individual community, we offer our clients a leadership opportunity in engaging consumers, maximizing confidence and compelling buyers to make an emotional investment in the client and their homes. It is extremely gratifying to see how consistently our creative process serves our clients, even as the marketing world changes, year after year.”

In the past 21 years, the new homebuilding and master-planned development industry has gone from infancy to Fortune 500 fame throughout the west. It has faced a significant share of ups and downs, and an ever-changing variety of economic upswings and downturns. Throughout these formative and impressive decades, Hayes Martin Associates, Inc. has been recognized as one of homebuilders’ and master-planned developers’ most valuable, trusted assets.

Hayes Martin Associates, Inc. is a distinctly strategy-driven firm, offering its blue chip roster of clients with a full spectrum of agency services, including extensive, leading edge online marketing and communications. Always at the forefront of the industry, Hayes Martin Associates, Inc. is known for its ability to harness emerging marketing trends to address buyers’ priorities with genuine messages.

“We can honestly say that some things about the agency have never changed, while others never stop changing,” stated Ms. Keedy. “For example, our commitment to client service, principal involvement, responsiveness and value engineering are among the founding ideals that our clients continue to enjoy today. At the same time, we survey the horizon for the best way to communicate with homebuyers, synchronizing our messaging and our media to their so that it serves their needs, fits their consumer behaviors and resonates with their lives.”

“The challenges that face the market today have some very unique characteristics that we are helping to identify and address for clients,” Keedy pointed out. “Because of our experience, research capabilities and an organic, creative process, it’s possible for us to open doors that clients would not otherwise access. Being available to them in this special way is one of the most exciting and gratifying aspects of reaching this anniversary milestone.”

Hayes Martin Associates, Inc. offers a variety of tools designed to obtain the desired result from online marketing strategies, such as search engine optimization, search engine marketing/pay per click, press release syndication and optimization, and online brand reputation monitoring and management. Other services and tools include: text ads, video ads, banner ads, podcasts ads and flyer distribution, among others. Additionally, the agency’s “Online Reputation Monitoring and Management” program provides the methodology to counteract negative content in the search engine results pages by exposing more positive content and pursuing accordingly with a means to accurately measure the effectiveness of their recommendations.

Hayes Martin Associates is one of the nation’s leading marketing, advertising and public relations agencies of residential developers and master-planned communities. The agency provides clients the opportunity to implement their offline and online strategic marketing vision through the combined talents of highly experienced and respected team of professional specialists.

Founded in 1987, award-winning Hayes Martin Associates, Inc. represents a client roster of highly regarded homebuilders and developers. These include Standard Pacific Homes, William Lyon Homes, K. Hovnanian® Homes®, California Pacific Homes, and American Senior Living.

The agency’s illustrious client list is also comprised of California’s most respected land developers, including Rancho Mission Viejo, Lewis Planned Communities, and Castle & Cooke. In addition, the agency is actively involved in numerous philanthropic organizations and institutions, from HomeAid Orange County, the charitable arm of the Building Industry Association of Southern California, and City of Hope to the Sisters of the Sacred Heart retreat center. Sandra Keedy currently serves on the board of directors for HomeAid and is the 2007 recipient of the Southern California B.J. Stewart Women’s Achievement Award for her hard work, involvement and dedication to the building industry, an honor bestowed by the MAME Awards, which pays tribute to all facets of new home marketing and merchandising.

Hayes Martin Associates, Inc. offices are located at 1300 Dove Street, Suite 205, Newport Beach, CA 92660. Please contact by email at sandyk@hayesmartin.com or phone at 949-417-1799.

©2008 Hayes Martin Associates, Inc. All Rights Reserved
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