The Tipping Point: How Little Things Can Make A Big Difference
By Malcolm Gladwell
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Our history, over two decades, has been one that tells a story of growth advancement, expansion and leadership.

Over twenty years Hayes Martin Associates, Inc. has developed marketing partnerships with a variety...

Hayes Martin Associates, Inc. Brings Home Two Silver Awards At
The Nationals Competition.

January 21, 2009 — Hayes Martin Associates, Inc., a strategic marketing and communications firm located in Newport Beach, California, today announced that its work has been recognized by The Nationals, the nation's largest competition for new home sales and marketing professionals and communities. Continuing a tradition of achievement, the agency captured two Silver Awards at the 28th annual event in the key categories of Best Logo Design and Best Direct Mail. These prestigious honors add to the long list of awards the agency has received in its 22-year history as the premiere creative force for the residential real estate industry.

Sandra Keedy, President and Creative Director of Hayes Martin Associates, Inc., is elated. "A platform of Hayes Martin's culture is to question the status quo and ensure that we are continually moving forward with fresh thinking and strategic concepts for our clients," explains Keedy. "It's an undeniable honor to be recognized by our peers at such a high level. Participating in competitive programs, such as The Nationals SM, provide us with the opportunity to celebrate the bold and imaginative spirit of our clients and our team."

"It is these forward thinking clients — the ones that are changing the way they think and communicate — who are seeing the greatest gains from Hayes Martin's integrated approach to marketing and brand building," Keedy goes on to say.

Hayes Martin Associates earned Silver Awards in the categories of Best Logo Design for Standard Pacific Homes, Orange County Division's The Tides; and Best Direct Mail for Standard Pacific Homes, Orange County Division's "Do You Namedrop?" program.

The NationalsSM pays tribute to superior new home sales and marketing achievements by individual sales and marketing professionals, homebuilders and associates, and sales and marketing councils.

Hayes Martin Associates is one of the nation's leading marketing, advertising and public relations agencies of residential developers and master-planned communities. The agency provides clients the opportunity to implement their offline and online strategic marketing vision through the combined talents of highly experienced and respected team of professional specialists.

Founded in 1987, award-winning Hayes Martin Associates, Inc. represents a client roster of highly regarded homebuilders and developers. These include Standard Pacific Homes, William Lyon Homes, K. Hovnanian® Homes®, California Pacific Homes, and American Senior Living.

The agency's illustrious client list is also comprised of California's most respected land developers, including Rancho Mission Viejo, Lewis Planned Communities, and Castle & Cooke. In addition, the agency is actively involved in numerous philanthropic organizations and institutions, from HomeAid Orange County, the charitable arm of the Building Industry Association of Southern California, and City of Hope to the Sisters of the Sacred Heart retreat center. Sandra Keedy currently serves on the board of directors for HomeAid and is the 2007 recipient of the Southern California B.J. Stewart Women's Achievement Award for her hard work, involvement and dedication to the building industry, an honor bestowed by the MAME Awards, which pays tribute to all facets of new home marketing and merchandising.

Hayes Martin Associates, Inc. offices are located at 1300 Dove Street, Suite 205, Newport Beach, CA 92660. Please contact by email at or phone at 949-417-1799.

©2008 Hayes Martin Associates, Inc. All Rights Reserved
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