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Over twenty years Hayes Martin Associates, Inc. has developed marketing partnerships with a variety...

William Lyon Homes’ Four Southern California Divisions Name Hayes Martin Associates, Inc. As Agency Of Record.


March 6, 2008 — Hayes Martin Associates, Inc. has announced that it has been selected as Agency of Record by William Lyon Homes to represent its four Southern California divisions, which include Los Angeles, Orange County, Inland Empire and San Diego.
“Hayes Martin Associates was chosen for its positive approach, creative process and ability to dominate industry messaging in terms of brand trust and overall growth by combining brand-building with direct response to connect consumers on an emotional level, while driving sales,” explains Brian Doyle, Division President for William Lyon Homes. “My prior experience working with Hayes Martin enabled some really big ideas that were not only creative, but strategically brilliant as well. The agency’s ability to use mass communication to drive one-on-one customer engagement is exactly what we are looking for as we dial-up our advertising with a fresh approach and a new beginning with Hayes Martin Associates.”

“It is always a great opportunity to be chosen to help define a brand so completely.     William Lyon Homes is recognized as an industry leader and we are excited to bring our vast experience, range of talents and specialized skill-sets to this respected homebuilder,” states Sandra Keedy, President and Creative Director of Hayes Martin Associates, Inc.
From Ventura to San Diego, William Lyon Homes’ communities present superior living opportunities for buyers at every stage of life, including luxurious estate residences for move-up families to affordable homes for first-time buyers. “We have an exciting opportunity to position a wide range of William Lyon communities and homes throughout the region. The agency stands ready to develop the communications tools that will take the brand to new heights,” adds Keedy.

Headquartered in Newport Beach, William Lyon Homes has more than 50 current sales locations throughout California, Arizona and Nevada. The company has built and sold more than 125,000 homes. In addition to numerous industry awards, William Lyon Homes has gained a reputation for fine craftsmanship, attention to detail and affordability. William Lyon Homes also provides mortgage financing and title services to its homebuyers through its subsidiaries and joint ventures, William Lyon Financial Services, Inc. Additional information about William Lyon Homes and a complete listing of its communities is available at www.lyonhomes.com.

Hayes Martin Associates is one of the nation’s leading marketing, advertising and public relations agencies of residential developers and master-planned communities. The agency provides clients the opportunity to implement their offline and online strategic marketing vision through the combined talents of highly experienced and respected team of professional specialists.

Founded in 1987, award-winning Hayes Martin Associates, Inc. represents a client roster of highly regarded homebuilders and developers. These include Standard Pacific Homes, William Lyon Homes, K. Hovnanian® Homes®, California Pacific Homes, and American Senior Living.

The agency’s illustrious client list is also comprised of California’s most respected land developers, including Rancho Mission Viejo, Lewis Planned Communities, and Castle & Cooke. In addition, the agency is actively involved in numerous philanthropic organizations and institutions, from HomeAid Orange County, the charitable arm of the Building Industry Association of Southern California, and City of Hope to the Sisters of the Sacred Heart retreat center. Sandra Keedy currently serves on the board of directors for HomeAid and is the 2007 recipient of the Southern California B.J. Stewart Women’s Achievement Award for her hard work, involvement and dedication to the building industry, an honor bestowed by the MAME Awards, which pays tribute to all facets of new home marketing and merchandising.

Hayes Martin Associates, Inc. offices are located at 1300 Dove Street, Suite 205, Newport Beach, CA 92660. Please contact by email at sandyk@hayesmartin.com or phone at 949-417-1799.

©2008 Hayes Martin Associates, Inc. All Rights Reserved
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