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Hayes Martin Associates, Inc. Continues Industry Dominance With 15 Finalists Nominations For MAME 2007.


March 10, 2008 — Newport Beach-based Hayes Martin Associates, Inc., specializing in the marketing of the residential lifestyle industry, continues its industry dominance demonstrated by the scope of finalist nominations earned for the MAME 2007 Awards. The agency has been recognized with 15 acknowledgements spanning 12 individual categories, including multiple nominations for online marketing, representing its trend-setting expertise for many of the nation’s most respected homebuilders and developers.

The MAME (Major Achievement in Marketing Excellence) 2007 Awards, sponsored by the Sales and Marketing Council of the Building Industry Association of Southern California (SMC/SC) will be presented on April 19, 2008 at the Disneyland Hotel® in Anaheim.

“Hayes Martin’s key to achieving success for our clients is in providing them with forward thinking creative coupled with innovative tools that direct their message to the right audience,” noted Sandra Keedy, President and Creative Director of Hayes Martin Associates, Inc. “We impart a seamless approach to branding that incorporates all disciplines, both online and off. The agency’s Internet Marketing Department has grown to be an integral component in allowing our team to develop unique strategies that differentiate every client and their individual brand.”

“We bring a variety of multimedia content to our clients’ Internet marketing programs that are created to obtain maximum results. Winning strategies are designed for interactive campaigns that can generate leads, build brand awareness, launch a product, or retain a customer base,” noted Keedy.

The 21-year-old agency is widely regarded for its progressive thought processes in all aspects of marketing, advertising and public relations. Qualifying for multiple nominations in the MAME 2007 Awards’ Internet categories signifies the agency’s ability to maintain a pace well ahead of industry standards. Finalist spots for online entries include: ‘Best Internet Marketing Campaign’ for Standard Pacific Homes; ‘Best Internet Marketing Campaign’ for Standard Pacific Homes Orange County Division; ‘Best Internet Marketing Campaign’ for Standard Pacific Homes Inland Empire; ‘Best Website for a Builder’ for Standard Pacific Homes Inland Empire; and ‘Best Website for a Community or Master Plan’ for Standard Pacific Homes Orange County/Talega.

Hayes Martin Associate Inc.’s diverse range of finalist categories for the MAME 2007 Awards also includes five prestigious nominations for Tides by Standard Pacific Homes in the categories of ‘Best Graphic Continuity,’ ‘Best Brochure for a Luxury Community (Over $2 Million),’ ‘Best Color Magazine Ad,’ ‘Best Direct Mail Campaign, Multiple Pieces’ and ‘Best Detached Community of the Year.’

The agency received two nominations for Covenant Hills at Ladera Ranch in the categories of ‘Best Brochure for a Master-Planned Community’ and ‘Best Print Series of Related Ads.’

Additionally, Hayes Martin secured finalists’ positions for ‘Best Direct Mail Campaign, Single Piece’ for the master-planned community of Talega in San Clemente; ‘Best Brochure for a Homebuilding Company’ for Standard Pacific Homes Orange County Division; and ‘Best Direct Mail Campaign, Single Piece’ for Standard Pacific Homes.

“Having the opportunity to reflect on the achievements of the past year is extremely gratifying. The breadth of experience we share with clients throughout the West Coast is reflected in the variety of categories in which the agency has been recognized,” added Keedy. “It is a pleasure to be considered among the best and brightest in the industry. We are very satisfied with these results and look forward to sharing an exciting evening with our clients at MAME 2007 The Shining Stars.”

Now in its 33rd year, the MAME Awards annually attracts more than 500 entries involving new home communities in all six Southern California counties, including Ventura, Los Angeles, San Bernardino, Riverside, Orange and San Diego. Encompassing all facets of new home marketing and merchandising, this highly regarded competition provides for entry opportunities in a diversity of competitive categories ranging from product design, model complex landscaping, interior merchandising, sales office design, logo design, graphics, brochures, signage, advertisements, overall advertising campaigns, special promotions and website presentations.

Hayes Martin Associates is one of the nation’s leading marketing, advertising and public relations agencies of residential developers and master-planned communities. The agency provides clients the opportunity to implement their offline and online strategic marketing vision through the combined talents of highly experienced and respected team of professional specialists.

Founded in 1987, award-winning Hayes Martin Associates, Inc. represents a client roster of highly regarded homebuilders and developers. These include Standard Pacific Homes, William Lyon Homes, K. Hovnanian® Homes®, California Pacific Homes, and American Senior Living.

The agency’s illustrious client list is also comprised of California’s most respected land developers, including Rancho Mission Viejo, Lewis Planned Communities, and Castle & Cooke. In addition, the agency is actively involved in numerous philanthropic organizations and institutions, from HomeAid Orange County, the charitable arm of the Building Industry Association of Southern California, and City of Hope to the Sisters of the Sacred Heart retreat center. Sandra Keedy currently serves on the board of directors for HomeAid and is the 2007 recipient of the Southern California B.J. Stewart Women’s Achievement Award for her hard work, involvement and dedication to the building industry, an honor bestowed by the MAME Awards, which pays tribute to all facets of new home marketing and merchandising.

Hayes Martin Associates, Inc. offices are located at 1300 Dove Street, Suite 205, Newport Beach, CA 92660. Please contact by email at sandyk@hayesmartin.com or phone at 949-417-1799.

©2008 Hayes Martin Associates, Inc. All Rights Reserved
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