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Over twenty years Hayes Martin Associates, Inc. has developed marketing partnerships with a variety...

Hayes Martin Associates, Inc. Launches New Website For Client William Lyon Homes


NEWPORT BEACH, CA (April 7, 2011) – The Internet and social media have revolutionized how people communicate and make homebuying decisions in a competitive marketplace. Today, nine out of ten consumers utilize the Internet as their primary search tool at the beginning of their new home search. Hayes Martin Associates, Inc., an award-winning advertising and public relations firm has announced they recently launched a new website for client William Lyon Homes. This user-friendly site www.lyonhomes.com presents homeshoppers with a robust resource on the builder and its brand new neighborhoods.

“In 1995, only 5 percent of homeshoppers used the Internet. Current research has shown that approximately 85 percent of all homebuyers will go online before they personally visit a sales gallery. This dramatic leap underscores the power of the Internet and its value to consumers who want the freedom to search online from their computer to find everything they need within minutes,” said Sandra Keedy, President and Creative Director of Hayes Martin Associates, Inc. “In our culture of instant gratification, homebuyers expect answers quickly and efficiently. In this respect, a builder’s website serves as an online storefront for their new neighborhoods and the first step for savvy consumers. William Lyon Homes’ website presents a comprehensive, engaging look at virtual tours of individual floorplans, community amenities, local schools, customer service and even driving directions.”

“Buyers can easily access the information they want and that combination of convenience and knowledge is key in today’s busy, fast-paced world. The only builder website to currently include streaming video on the home page, William Lyon Homes’ website is both visually appealing and easy to use. Highlights that will impress and inform online guests include a ‘Keyword Search’ function to help them reach their destination with minimal clicks, a special ‘Share’ icon that lets customers share web content using a variety of social media tools, and three different functions to help someone find a home that best matches their criteria. This new website also includes a ‘Save Your Favorites’ icon and homebuyers have the capability to register and set up their own profile and favorites; they can also access previously viewed information by using quick reference tabs.”

Hayes Martin Associates was responsible for designing the website, which encompassed the development of the creative content, concept and site architecture. “In addition to thanking my team for their vision and management skills, I would like to personally acknowledge Creative Crate, who was responsible for the programming of the website. It was a seamless collaboration between the two firms, who were able to maximize each other’s skill sets and ultimately launch this exciting new website for Hayes Martin’s long-term client, William Lyon Homes,” Keedy added.

Hayes Martin Associates is one of the nation’s leading marketing, advertising and public relations firms of residential homebuilders, land developers and master-planned communities. Since its founding in 1987, the award-winning firm has provided clients with the combined talents of highly experienced and respected team of professional specialists.

The agency represents a client roster of highly regarded homebuilders and master-planned community developers including the Irvine Company, which relies on Hayes Martin Associates, Inc. for a broad spectrum of marketing expertise and strategic programs for the Villages of Irvine® and William Lyon Homes’ Southern and Northern California Divisions, Brookfield Homes, Rosedale Land Partners, LLC., K. Hovnanian® Homes®, Rancho Mission Viejo and California Pacific Homes. All enjoy a profitable marketing partnership with Hayes Martin Associates.

Hayes Martin Associates is also actively involved in numerous philanthropic organizations and institutions, including HomeAid Orange County that was founded in 1989 by the Orange County Chapter of the Building Industry Association of Southern California, City of Hope and the Sisters of the Sacred Heart Retreat Center. Sandra Keedy currently serves on the Board of Directors for HomeAid and has been recently appointed Vice President of Communications Marketing and Public Relations for HomeAid Orange County.

A full scope of the agency's capabilities is available at www.hayesmartin.com. Visit the website today to learn more. You may also follow HMA on Facebook and Twitter. Hayes Martin Associates, Inc. offices are located at 1300 Dove Street, Suite 205, Newport Beach, CA 92660. Please contact by email at sandyk@hayesmartin.com or phone at 949-417-1799.

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