The Tipping Point: How Little Things Can Make A Big Difference
By Malcolm Gladwell
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Over twenty years Hayes Martin Associates, Inc. has developed marketing partnerships with a variety...

Hayes Martin Associates, Inc. Participates In "Essentials For Young Lives” Drive.


April 14, 2008 — Sandy Keedy, President and Creative Director of Hayes Martin Associates, Inc., has announced that the firm was a participant in HomeAid Orange County’s first “Essentials for Young Lives Drive”, a community-wide effort to collect “essential” baby items for homeless mothers and their children. Keedy serves on the Board of Directors for HomeAid Orange County and has been actively involved with the organization for many years. “I have seen firsthand how HomeAid improves the lives of homeless families and individuals both locally and nationally. We are proud to support HomeAid Orange County’s newest endeavor which benefits homeless infants and toddlers through the county.”

The Newport Beach-based agency specializing in the marketing of the residential lifestyle industry set up a designated collection site in its office where employees and colleagues donated diapers (size newborn to toddler), baby wipes, baby food, formula, bottles, and other general baby products. The essential items collected by Hayes Martin were picked-up by HomeAid and were distributed to 15 Orange County non-profit organizations that serve homeless families and children.

“It’s hard enough to turn away from a homeless man with his hand out. But just imagine if he was a toddler with his baby sister?How would you help them?” questioned Keedy. “HomeAid makes it simple for each one of us to help those in need become healthy and stable. If families and individuals around us are safe and secure, our community becomes stronger.”

“There's not just one way to help. You can donate money. You can donate goods. You can volunteer your time. We thank everyone who joined with us for the first annual “Essentials for Young Lives Drive” to make a lasting difference in the lives of homeless mothers and their children,” continued Keedy. “Every day there is a need to help someone take a step toward self-sufficiency. HomeAid’s giving options assure your donation reaches real families right away to make a significant impact on their future and the future of our community.”

Hayes Martin Associates is one of the nation’s leading marketing, advertising and public relations agencies of residential developers and master-planned communities. The agency provides clients the opportunity to implement their offline and online strategic marketing vision through the combined talents of highly experienced and respected team of professional specialists.

Founded in 1987, award-winning Hayes Martin Associates, Inc. represents a client roster of highly regarded homebuilders and developers. These include Standard Pacific Homes, William Lyon Homes, K. Hovnanian® Homes®, California Pacific Homes, and American Senior Living.

The agency’s illustrious client list is also comprised of California’s most respected land developers, including Rancho Mission Viejo, Lewis Planned Communities, and Castle & Cooke. In addition, the agency is actively involved in numerous philanthropic organizations and institutions, from HomeAid Orange County, the charitable arm of the Building Industry Association of Southern California, and City of Hope to the Sisters of the Sacred Heart retreat center. Sandra Keedy currently serves on the board of directors for HomeAid and is the 2007 recipient of the Southern California B.J. Stewart Women’s Achievement Award for her hard work, involvement and dedication to the building industry, an honor bestowed by the MAME Awards, which pays tribute to all facets of new home marketing and merchandising.

Hayes Martin Associates, Inc. offices are located at 1300 Dove Street, Suite 205, Newport Beach, CA 92660. Please contact by email at sandyk@hayesmartin.com or phone at 949-417-1799.

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