The Tipping Point: How Little Things Can Make A Big Difference
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Our history, over two decades, has been one that tells a story of growth advancement, expansion and leadership.

Over twenty years Hayes Martin Associates, Inc. has developed marketing partnerships with a variety...

Hayes Martin Associates, Inc. Harnesses The Power Of Social Media Joining Facebook

September 22, 2009 — The more than 22-year history of Hayes Martin Associates, Inc. has been repeatedly marked by the agency's adaptations of emerging technology to offer clients peak branding and sales opportunities. Once again, the highly respected, award-winning advertising and public relations agency has harnessed the power of social media to enhance its offering as marketing strategists, joining the blockbuster network Facebook.

"The emergence of social media is almost a predictable phenomenon that represents more than a trend. We believe social networks are extremely timely, using an organic person-to-person connection to gain buying confidence as well as social interaction. Social media clearly reflects the central focus and behaviors of today's consumer," said Sandra Keedy, President and Creative Director of the Newport Beach based firm. "The agency has prepared itself for this new media by developing ways in which clients can connect with consumers and build their brand one buyer at a time."

"Consumer trust in the economy, in Wall Street, banks and finance, and in corporate America has been shaken over the past few years," Keedy continued. "Social media has grown up as a way for people to authentically compare their individual experiences and provide one another with insight into the quality and value issues that they are so sensitive to now. When individuals experience a product or company that has satisfied their needs, they willingly share that information with friends via their social network, thereby providing genuine endorsement that their friends can take into consideration. Social media's time has come and it's here to stay."

On the Hayes Martin Associates, Inc. Facebook page, businesses can gain a close up of agency's most current studies, strategic thinking and influences. A number of timely and informative marketing and sales related articles demonstrate the depth and breadth of their expertise. The agency constantly tracks new trends and technologies and passes on important and influential information to the business world at large and the residential new home and master planned community industry specifically.

Hayes Martin Associates is one of the nation's leading marketing, advertising and public relations firms of residential homebuilders, land developers and master-planned communities. Since it's founding in 1987, the award-winning firm has provided clients with the combined talents of highly experienced and respected team of professional specialists.

The agency represents a client roster of highly regarded homebuilders and master planned community developers including The Irvine Company, which relies on Hayes Martin Associates, Inc. for a broad spectrum of marketing expertise and strategic programs for the Villages of Irvine®, including the recently acclaimed introduction of the Village of Woodbury East. Standard Pacific Homes, William Lyon Homes, K. Hovnanian® Homes®, Rancho Mission Viejo, California Pacific Homes, Lewis Planned Communities, Castle & Cooke and American Senior Living all enjoy longstanding marketing partnership with Hayes Martin Associates, Inc.

The agency is also actively involved in numerous philanthropic organizations and institutions, from HomeAid Orange County, the charitable arm of the Building Industry Association of Southern California, and City of Hope to the Sisters of the Sacred Heart retreat center. Sandra Keedy currently serves on the board of directors for HomeAid and is the 2007 recipient of the Southern California B.J. Stewart Women's Achievement Award for her hard work, involvement and dedication to the building industry, an honor bestowed by the MAME Awards, which pays tribute to all facets of new home marketing and merchandising.

Hayes Martin Associates, Inc. offices are located at 1300 Dove Street, Suite 205, Newport Beach, CA 92660. Please contact by email at or phone at 949-417-1799.

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