The Tipping Point: How Little Things Can Make A Big Difference
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Over twenty years Hayes Martin Associates, Inc. has developed marketing partnerships with a variety...

Hayes Martin Associates, INC. Takes Top Honors at 2010 SoCal Awards for Major Category Wins.

NEWPORT BEACH, CA October 28th, 2010 — October 23rd was a night to shine for Hayes Martin Associates, Inc., as the agency was named winner of seven online and offline marketing programs at the prestigious 2010 SoCal Awards. This highly coveted mark of achievement is awarded annually by SMC's of the BIA of Southern California, making Hayes Martin Associates, Inc. one of the year's big winners.

Demonstrating the agency's full-service capabilities and history-making expertise, Hayes Martin Associates' list of wins is the latest in its 23-plus years. The agency was excited to receive top honors in the category of Best Overall Advertising Campaign for Irvine Company Community Development's Village of Woodbury East. From Best Online Banner Ad Campaign and Best Interactive Point-of-Sale Experience to Best Eblast Campaign for the Buyer Retention Strategy for William Lyon Homes, these awards give power to the agency's long standing record of success.

"We thank the 2010 SoCal Awards Judges and we salute our co-nominees for the coveted awards we brought home Saturday evening," said Sandra Keedy, President and Creative Director of Hayes Martin Associates, Inc. "The strategic thought and collaborative spirit that drove these varied efforts is at the heart of what we believe in as an essential component of our client/agency partnerships. We're thrilled that these strategies and creative efforts stand out as excellent because each one demonstrates our focus on the unique needs of our clients and their communities, villages and neighborhoods."

Hayes Martin Associates, Inc. captured multiple major awards in the below categories:

  • Best Eblast Campaign &mdash Buyer Retention Program/William Lyon Homes
  • Best Banner Ad Campaign &mdash Get Your Move On/William Lyon Homes
  • Best Overall Advertising Campaign &mdash the Village of Woodbury East/Irvine Company Community Development
  • Best Website for a Builder or Community &mdash Lyon Homes
  • Best Interactive Point of Sale Experience &mdash Blossom Grove/William Lyon Homes
  • Community of the Year Attached &mdash ThreeSixty at South Bay/William Lyon Homes
  • Community of the Year Detached over $600,000 &mdash Pasado at Del Sur/William Lyon Homes

Hayes Martin Associates, Inc. points to their process as the power driver of this impressive variety of awards. "HMA's strategic planning efforts and broad-view of branding carries right down to the personal buying experience. Sales driven creative produces results. Now we've been acknowledged by industry peers and judges for strategic and creative innovation and stand out positioning, that means a lot to each member of our team," concluded Ms. Keedy.

Hayes Martin Associates is one of the nation's leading marketing, advertising and public relations firms of residential homebuilders, land developers and master-planned communities. Since its founding in 1987, the award-winning firm has provided clients with the combined talents of highly experienced and respected team of professional specialists.

The agency represents a client roster of highly regarded homebuilders and master planned community developers including The Irvine Company, which relies on Hayes Martin Associates, Inc. for a broad spectrum of marketing expertise and strategic programs for the Villages of Irvine®, William Lyon Homes, K. Hovnanian® Homes®, Rancho Mission Viejo and California Pacific Homes. All enjoy profitable marketing partnership with Hayes Martin Associates, Inc.

Hayes Martin Associates is also actively involved in numerous philanthropic organizations and institutions, from HomeAid Orange County, the charitable arm of the Building Industry Association of Southern California, and City of Hope to the Sisters of the Sacred Heart Retreat Center. Sandra Keedy currently serves on the Board of Directors for HomeAid.

A full scope of the agency's capabilities is available at Visit the website today to learn more. You may also follow HMA on Facebook and Twitter. Hayes Martin Associates, Inc. offices are located at 1300 Dove Street, Suite 205, Newport Beach, CA 92660. Please contact by email at or phone at 949-417-1799.

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