Posts belonging to Category advertising/marketing

Writing Successful Subject Lines

Thirty seconds on the clock, can you grab your reader’s attention? There’s a lot of competition out there. Inboxes are flooded daily with the latest sales, coupons, upcoming events, many of which will get deleted before they are ever opened. With so much competition, you don’t have much time to grab your reader’s attention as they filter through their inbox.

The best subject lines are short, simple and informative. Here is some advice to help you write more effective subject lines.

  • To lower your chances of triggering spam filters, avoid using sales phrases and the word “free.” In addition, using flowery words and punctuation will make your email more likely to be picked up as spam. A study from MailChimp went one step further and identified three words that may not necessarily trigger spam but negatively impact open rates. These words are: help, percent off and reminder.
  • Instead of trying to be flashy, be direct. Tell your readers exactly what they will find inside and make sure the message is directed at the target audience.
  • Keep it short and sweet. Don’t exceed more than 50 characters. MailChimp found that the most successful subject lines were between 28-39 characters.
  • Don’t stick to the same subject line. Change them up and keep them fresh in the effort to maintain readership.

What advice do you have for writing successful subject lines?


2014 Social Media Predictions

As social media continues to evolve and new social networking tools keep on rolling out in the marketplace, it’s interesting to think about how these platforms will impact marketing and advertising in the months ahead. A recent article in Forbes predicts which social media marketing trends will take over in 2014. One prediction featured in the article is that social media will no longer be a luxury; rather it will become a necessity for companies to invest in social networking platforms. We agree. Social media has become an integral part of our content strategy and we are seeing an increase in companies taking social media more seriously.

Here are our predictions for 2014:

  • Photo and video messaging will become more prominent. In today’s society we are constantly on the go and checking our mobile phones and tablets for updates on our social media channels. Therefore, short messages and visuals are essential to captivate today’s consumers.  With the launch of Vine and Instagram video earlier this year, we’re seeing more and more of these short, visual marketing messages take shape.
  • Pinterest will see growth in the business world and start to lose the stereotype of a site primarily for woman. We’re seeing Pinterest start to take steps in a new direction already with the recent announcement that the company will begin testing promoted pins.
  • LinkedIn will continue to gain momentum among B2B professionals. Company pages, networking groups and the new influencers program continue to boost the popularity of LinkedIn among professionals looking for new job opportunities or looking to gain insight into a particular industry.
  • More and more people are now joining Google+  and that trend shows no sign of slowing down.
  • Twitter will remain popular for B2B marketing.
  • Facebook will continue to lead the way in social networking however it will be interesting to see what innovations the company has in store for 2014.

Does your company have a social media strategy in place?

Social Media in the Homebuilding Industry

Social media has changed how people interact both personally and professionally. Businesses today are combining traditional print marketing with various forms of social media to interact with customers, reach their target audience and seek new business opportunities. This is particularly present in the real estate industry.  According to the National Association of REALTORS, 90 percent of homebuyers use the Internet in their home search. With so many potential buyers surfing the Internet, social media channels are a simple way for realtors and builders to display their latest news to a large audience.

A recent article from Socialnomics examines how realtors can utilize social media to interact with buyers and sellers. Homebuilders should also be taking advantage of what social media has to offer. Facebook, Twitter, Pinterest, Instagram, YouTube, to name a few, allow builders to showcase their communities to prospective buyers. Posting photos and videos of the construction process, model homes, virtual tours, amenities and the local community keep potential buyers in the loop of your latest developments and can help them find the perfect new home.

Social media is a simple way for builders to enhance their marketing plan by engaging with their prospective buyers online. Sharing photos, videos and short messages can go a long way in sparking the interest of both current and potential customers.