Posts belonging to Category hard work pays off



It’s Great to be in the Winner’s Circle

The 2012 SoCal Awards was this past Saturday and while I was across the miles, the evening’s festivities were certainly on my mind. For the first time in 33 years, I did not attend this special industry event — I was visiting my son, the college freshman, during parent’s weekend at his university on the East Coast. Nonetheless, I was delighted to pass the torch to Michele Linaweaver, our wonderful Vice President who represented Hayes Martin Associates on my behalf and who carried on this agency tradition in true style.

Having the time of my life visiting with my son and watching him thrive in his new collegiate life, and learning that Hayes Martin Associates was a winner at the SoCal Awards made for a very memorable autumn weekend. While I wasn’t there in person, I was there in spirit and I am grateful our team was recognized for our talent and effort with two impressive wins — Best Neighborhood Branding for Botanika by Brookfield Homes and Best Special Promotion for The Row at ThreeSixty by William Lyon Homes.

As a parent, I tried to instill a strong work ethic and sense of accomplishment to my son, and sharing his new life with him this past weekend was one of my proudest and happiest moments. As a creative director and mentor, I have also tried to lead by example and I would like to offer my congratulations once again to our clients, whose enduring support has made all the difference and kudos to the entire team at Hayes Martin Associates — you’re all winners!

Sandy Keedy, President and Creative Director

Being In Such Good Company Is Always An Honor

It’s that time of year again and it’s always a thrill.  The finalists for the SoCal Awards have been announced and I am delighted that Hayes Martin Associates is a finalist in seven coveted categories that include Best Neighborhood Branding, Best Signage and Best Internet Marketing. This special event, which honors the best and the brightest in new-home sales, marketing, merchandising and design throughout Southern California is one of my favorite evenings. I mingle with longtime friends and colleagues, and I also get to share in the excitement of a job well done and of course, waiting for that pulse-racing moment when the winners are announced.

 As an agency and more importantly, a team, our enduring motivation is to develop and deliver effective, strategic marketing for our clients.  I am humbled that our entries have been distinguished from such an impressive field and I am incredibly proud of the creative work we produced for two of our valued clients, William Lyon Homes’ The Row at ThreeSixty and Brookfield Homes’ Botanika. The Buzz is Back was a tremendously successful promotional and advertising campaign for The Row and Botanika’s fresh, crisp messaging helped put this new neighborhood on the map — it’s actually a finalist for Best Community of the Year, Detached, and that’s a wonderful accomplishment.  The SoCal Awards celebration is on September 29th and I am looking forward to another fantastic evening.  As they say, it’s always a great honor to just be nominated!

Sandy Keedy, President and Creative Director

Good News on the Home Front — Literally

There is no question about it, the past six years have been challenging, but there’s light at the end of the dark tunnel that stopped the homebuilding industry in its tracks. According to the recent article, U.S. Building Market Intelligence, the good news we have been waiting for is here and homebuilders are back in business.  Recent statistics are encouraging and reveal that new home sales are up 25% year-over-year and 36% from 2011, an upward trend that demonstrates homebuilders are finally reclaiming their market share.

It is important to note that while the new home market suffered tremendously compared to the existing home market during the economic downturn, new home sales are now annually outpacing resale homes. In fact, during the last two years, tracking percentages demonstrate a reversal clearly in favor of the new home market — 8% as opposed to a low of 5% a few years back. While this activity marks a positive shift the industry is more than grateful for, there is still a sense this long-awaited turnaround is tenuous, so it is critical to keep an eye on certain conditions that could negatively impact this progress, including a lack of distressed inventory and a shortage of profitable development opportunities that could limit new home sales. In the long-term, however, analysts expect the sale of new homes to grow at a significantly faster pace than resale opportunities, recapturing their 15%+/- market share of all transactions. And that is very good news for everyone.

Sandy Keedy, President and Creative Director