Interactive Content Makes for Smart Marketing

As a marketing firm, our prime objective is to communicate and deliver creative, powerful messaging that resonates with target audiences and ultimately helps boost the bottom line for our valued clients. While there are numerous ways to reach consumers, interactive content marketing has emerged as a dominant force for businesses to brand and promote their products. After more than 25 years in advertising, I understand the importance of staying one step ahead of the game, which now includes a greater focus on strategic interactive content. To maintain our competitive edge, we have expanded the interactive department at Hayes Martin Associates and if I don’t say so myself, HomeStart, the team’s latest effort, is pretty fantastic.

Our long-term client William Lyon Homes will soon debut Coyote Creek, a brand new community in northern California, and as you can imagine, the marketing campaign is both intense and exhilarating. Our job, as always, is to develop and implement content that engages their customers and also offers a more interesting and satisfying homebuying experience. HomeStart is an innovative tool so that guests at the sales gallery have an easy, helpful resource that lets them choose the new home criteria that best meets their needs. For instance, with 14 different plans to choose from, HomeStart evaluates all the plans based on personal preferences and then provides the best recommendation to match those goals. It’s visually appealing, it’s captivating and it’s informative — and that’s what smart interactive marketing is all about.

Sandy Keedy, President and Creative Director

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