The 2012 SoCal Awards was this past Saturday and while I was across the miles, the evening’s festivities were certainly on my mind. For the first time in 33 years, I did not attend this special industry event — I was visiting my son, the college freshman, during parent’s weekend at his university on the East Coast. Nonetheless, I was delighted to pass the torch to Michele Linaweaver, our wonderful Vice President who represented Hayes Martin Associates on my behalf and who carried on this agency tradition in true style.

Having the time of my life visiting with my son and watching him thrive in his new collegiate life, and learning that Hayes Martin Associates was a winner at the SoCal Awards made for a very memorable autumn weekend. While I wasn’t there in person, I was there in spirit and I am grateful our team was recognized for our talent and effort with two impressive wins — Best Neighborhood Branding for Botanika by Brookfield Homes and Best Special Promotion for The Row at ThreeSixty by William Lyon Homes.

As a parent, I tried to instill a strong work ethic and sense of accomplishment to my son, and sharing his new life with him this past weekend was one of my proudest and happiest moments. As a creative director and mentor, I have also tried to lead by example and I would like to offer my congratulations once again to our clients, whose enduring support has made all the difference and kudos to the entire team at Hayes Martin Associates — you’re all winners!

Sandy Keedy, President and Creative Director