Social Media in the Homebuilding Industry

Social media has changed how people interact both personally and professionally. Businesses today are combining traditional print marketing with various forms of social media to interact with customers, reach their target audience and seek new business opportunities. This is particularly present in the real estate industry.  According to the National Association of REALTORS, 90 percent of homebuyers use the Internet in their home search. With so many potential buyers surfing the Internet, social media channels are a simple way for realtors and builders to display their latest news to a large audience.

A recent article from Socialnomics examines how realtors can utilize social media to interact with buyers and sellers. Homebuilders should also be taking advantage of what social media has to offer. Facebook, Twitter, Pinterest, Instagram, YouTube, to name a few, allow builders to showcase their communities to prospective buyers. Posting photos and videos of the construction process, model homes, virtual tours, amenities and the local community keep potential buyers in the loop of your latest developments and can help them find the perfect new home.

Social media is a simple way for builders to enhance their marketing plan by engaging with their prospective buyers online. Sharing photos, videos and short messages can go a long way in sparking the interest of both current and potential customers.