Grab your swimsuit and get ready to make a splash. Social media is a deep pool of opportunity for marketers to reach their target audience with effective campaigns that pique consumer interest and build brand loyalty. Consider this — 25% of social media users are more likely to research a brand that advertises on social media and 78% of consumers have joined a company’s community to learn more about their products and services. From Facebook to Twitter and Linkedin, the digital universe has become the emerging platform to communicate and connect. With billions of dollars spent annually on social media marketing on a global scale, it is imperative that companies strategize wisely to maximize their potential through blogs and social networks.
The integration of high-tech and social interaction has given marketers a voice and a forum to engage customers and potential consumers by personalizing their brand. As noted in the best-selling Social Media Marketing: The Next Generation of Business Engagement Collaboration by Dave Evans, innovation and collaboration, driven by social technology, are “what’s next.” For many companies, this smart marketing approach is already on their radar, and you can’t afford to be left out of the loop. It’s time to learn the art of conversation marketing and how to create brand awareness via a medium that thrives on honesty and transparency. Summer is the perfect season to explore the infinity pool of social media. And don’t forget the sunscreen!
Sandy Keedy, President and Creative Director