While the stunning collapse of the housing market undoubtedly took its toll the past five years, a surge of positive momentum is here — and not a moment too soon. Even in the most demanding of times, I have always been an optimist, but this year already feels different and recent data both validates and buoys my belief that 2013 is off to a very good start. It has been a challenging journey, but the turnaround the housing industry was waiting and hoping for is riding a wave of increased sales, a drop in foreclosures and strong activity in the region’s move-up market. And all of this is great news for everyone from sellers to builders and marketing firms. Southern California is experiencing a steady recovery and all signs are pointing in the right direction — up!
Sandy Keedy, President and Creative Director