The Creative Process at Hayes Martin Associates is as distinctive as the results it produces. For over two decades, the process has been applied, sculpted around unique talent, and refined to take in new creative pathways to customer’s minds and hearts. The heart of the process is our greatest asset. Just as it is for our clients. Here’s a quick look at a process we look forward to sharing with you.

immersion: understanding the vision

We’re on the same page with your vision – whether it is in its formative stage or fully defined.

translational analysis: blending vision into the vernacular of the marketplace

From day one we come to the creative table knowing your key market segments, and how to reach them.

trend flagging: matching unique selling propositions to current and future trends and directions

The power of meaningful trends is at the heart of Hayes Martin Associates, Inc. insights. We explore which are worth your marketing dollars and when a new trend is called for…then we create it.

creative positioning: expressing branding in the most evocative and enduring manner possible to establish and sustain its position over time

As your marketing partner and brand ambassador, we are as engaged in your message as you are, so every aspect of your marketing builds brand equity.

tactical range development:creating a menu of tools that are meaningful to target markets

Maximizing your marketing dollars, we engineer value into every component of your campaign – print, broadcast, internet, collateral and beyond.

implementation: bringing life to a vision

Orchestrating the strategic marketing program is not for amateurs. Our industry relationships and experience strengthen your program and your team with consistent, responsive, personalized service.