The Tipping Point:
How Little Things Can Make A Big Difference
By Malcolm Gladwell
By offering readers a groundbreaking analysis of how trends are sparked and take hold, Malcolm Gladwell’s book The Tipping Point became an exemplification of the very processes he was describing. Upon its 2000 release, the book became a national bestseller whose influence would help to initiate paradigm shifts in fields ranging from marketing to public health.
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How Little Things Can Make A Big Difference
By Malcolm Gladwell
By offering readers a groundbreaking analysis of how trends are sparked and take hold, Malcolm Gladwell’s book The Tipping Point became an exemplification of the very processes he was describing. Upon its 2000 release, the book became a national bestseller whose influence would help to initiate paradigm shifts in fields ranging from marketing to public health.
Read more
Made to Stick:
Why Some Ideas Survive and Others Die
By Chip Heath & Dan Heath
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas -- business people, teachers, politicians, journalists, and others -- struggle to make their ideas "stick."
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Why Some Ideas Survive and Others Die
By Chip Heath & Dan Heath
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas -- business people, teachers, politicians, journalists, and others -- struggle to make their ideas "stick."
Read more
Meatball Sundae:
Is Your Marketing out of Sync?
By Seth Godin
Bestselling business author Godin delivers his most far-reaching and provocative book, explaining what works in marketing these days, what doesnt, and what to do about it.
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Is Your Marketing out of Sync?
By Seth Godin
Bestselling business author Godin delivers his most far-reaching and provocative book, explaining what works in marketing these days, what doesnt, and what to do about it.
Read more
